Trained to read between the lines /CBSA


We’re proud to present Canada Border Services Agency’s (CBSA’s) new recruitment ad. Our team of two spent a few days in various ports of entry across Canada to catch a glimpse of our Border Services Officers’ life on the front line. We filmed tirelessly and even captured aerial timelapses to produce a video that showcases the fascinating, challenging and diverse work undertaken CBSA’s dedicated BSOs every day.

The original score was composed by Samuel Laflamme. This recruiting video was scripted, filmed and edited by KÖBB.


Complementarily, we produced a 30 second spinoff with a focus on training. We mixed images from the main ad with footage captured at the CBSA College in Rigaud, QC.

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